How you could get more Business while Sitting at Traffic Lights

Most people spend plenty of time sitting in traffic, stuck at the lights or just waiting for traffic to move. There isn't a whole lot to do while you're sitting there, but in just a few seconds or a minute, chances are you do check out the cars in front of you - and their personalized license plates and bumper stickers. The funny ones are particularly eye catching. And they all have a larger influence on you - and the other people who are reading them - than you probably realize. As a business owner, you can take advantage of this opportunity, too!

One of the biggest inexpensive advertising marks today is custom bumper stickers. You can put anything on them, but most people strive for a name, web address, and a clever slogan or saying to go with it. They're basically providing you with a conversation piece later in the evening. Just think about it for a minute. You see a bumper sticker like this while sitting at a stop light. When you're at home eating dinner you tell your spouse or kids. The following day they tell a few people and before you know it, the word of mouth is spreading like wildfire. Eventually though it comes across someone (if not you) that becomes a new customer.

First you need to capture their attention. You need your specific bumper sticker to grab their eyes. Here are some tips on how to make yours stand out from the crowd:

* Color - You want to use colors that will reach out and grab attention. But at the same time, you don't want to use colors that are obnoxious.

*Branding- This will be the most important part because this is how people will remember the name. Think about companies like FedEx or McDonald's. Everytime you see their logo you recognize it right away.

*Placement- Make sure it's a highly visible area. You really don't want to stick it on the hood or top of the car right? This will be hard for people to view (unless you're specifically gearing it for truckers or those in bigger vehicles). Plus, if you have too many stickers it will get lost in the crowd.

* Make Sure It's Readable - Use a clear, easy to read font. Make sure the letters are large enough to see it from a car length away. People must be able to see it and read it.

* Memorable - Be sure to make your bumper sticker memorable. Use a catchy saying, make it interesting or descriptive, or use contrast to make it pop and stick in people's minds.

Even in a municipality with approximately 200,000 residents, consider how many people would see your bumper sticker even if you just stopped at four stoplights. Every time you're sitting still-and sometimes even when you're moving-people will be reading your message. While they may not consciously choose to remember it, chances are it will be there in their subconscious awaiting later recollection.

Sometimes it will be something else that triggers the memory. Perhaps someone else will say something about your business or they will see an advertisement in the newspaper. Or they may just be doing an everyday chore and all of a sudden they think of your bumper sticker. With every exposure to every new person, your business will become more familiar with current and prospective customers.

About the author: Mr Buck Thompson suggests bumper stickers as a clever marketing strategy that will widen your reach with stickers.